people
Mark Bradley
Exec. CD/Principal
Between high school and college, Mark took a job at an electronics company. He was placed in a division that repaired telephones to be sold again as “refurbished.” Now, Mark had no idea how to do this which would seem to be a problem. He brought his complete lack of telephone repair knowledge to his supervisors expecting that they would transfer him or provide, oh you know, training. They said get back to work. So Mark took upon himself to figure it out. He eventually did, and he’s pretty sure none of his refurbished phones shocked, maimed or otherwise disfigured anyone. Mark learned from this experience that pretty much any problem can be solved with a little research, some hard work and a few minor burns. This “figuring out” mentality is now at the core of the agency that bears his name. Clients come to Bradley and Montgomery to solve problems others couldn’t or simply weren’t brave enough to try.
Other than a novice telephone repair man, Mark is also an avid photographer. He owns over 500 cameras and got his very first, a Yashica MAT 124, at the age of 5. By age 9, he was mixing his own chemicals and developing his own film. When not working (which is hardly never), he enjoys road trips with his family which he thoroughly documents with photos.
Scott Montgomery
Exec. CD/Principal
In the short lifetime of BaM, Scott has worn a lot of hats including writer, art director, creative director, account person, editor, videographer, composer, illustrator, architect, and plumber. In the beginning when it was just Mark and Scott, they each did whatever it took to get things done. Scott has always thought it was important for people to go beyond their job description. So when he hires people to work for him, he looks for employees who have skill sets outside the norm. Most the account staff at BaM are writers or artists. The creatives are a mix of Eagle Scouts, guitar players and computer geeks. By being more multi-faceted as a person, Scott believes it gives you the ability to approach a problem at multiple angles thus giving you more unique solutions. BaM has come to be known by our ability to provide these unique perspectives on problems that often include combining media and creative in interesting new ways.
In Scott’s free time, he enjoys playing bass. He has an incredible memory for bass lines, even for songs he can’t stand. Even though he could, please don’t ask him to play anything by Journey, Reo Speedwagon or Styx.
Ben Carlson
Chief Strategy Officer
Ben started his career in media, became an award-winning copywriter and evolved into an account director. Now he uses all of that experience to lead strategic efforts for Bradley and Montgomery. Ben joined BaM as the Head of Account and Media Services (aka, Employee #6) in 2003, directing client relationships, leading new business efforts, and building strong strategic, account and media departments. In 2007, Ben was named BaM’s Chief Strategy Officer. He has helped develop dozens of campaigns, including “The Mojave Experiment” for Microsoft Windows, the invention of EmotiClips in support of MTV’s “The Hills,” Microsoft’s digital launch of Internet Explorer 9, and Chase’s airport outlet sponsorship – which was named Best In Show at the Creative Media Awards. Ben’s thinking and his work have been profiled in AdWeek, AdAge, Fast Company, the New York Times, the LA Times, Variety and Media Magazine. In 2009, Ben co-created and was named president of Fizziolo.gy, a sister company to BaM focused on social media research for entertainment clients.
As the headquarters of BaM is located in Indianapolis, Ben has logged more than his share of hours on airplanes. He is a preferred member of almost every frequent flyer program out there and does not recommend eating the "hot" meal.
Brian Harris
Creative Director
Brian has a story for just about every occasion. Because everything reminds him of something else. This has served him well in his career – seeing a connection where others may not. With some added imagination, he takes these unlikely connections to create surprising and effective advertising. It doesn’t matter if it’s a web banner, a social media campaign, a TV spot, or a guy walking around wearing a desk, he looks to find a way to tell the story of a brand in a unique way. Working with Craig Moore (the picture guy) for over 10 years, together they’ve told some very interesting stories ranging from the emergence of HTML5 to an amorous dog making sweet, sweet love to John Stamos’ leg. Emotional, comical or logical, Brian has the knack for striking the right balance for brands including Mercedes-Benz, Hyundai, ESPN International, Microsoft, Sony and Chase. Brian, like Craig, is also a self-professed geek and loves gadgets, gaming and pretty much anything that is shiny.
Craig Moore
Creative Director
Craig is a nerd. He likes gadgets, cooking, design and Prog Rock. (One of the happiest days of his life is when he spotted Geddy Lee buying wieners at Katz Deli) In the advertising business for over a decade now, he has experience in a broad range of categories, everything from fast food to banking to technology. While primarily an art director, his knowledge of web development allows him to argue technology with the best of them. This mix of traditional and new media disciplines allows him to see the broader marketing picture for brands. Together with Brian Harris (the word guy) he has created web videos with over a million YouTube views, websites with millions of visitors, and television spots with an 8 foot tall rubber duck. Craig has collected advertising awards ranging from local, regional and national Addys, Comm Arts, One Show, and an OMMA Best Standalone Video Award for Internet Explorer 8’s “History of the Internet”. So, if you need a great website, a sushi roll, or just need to be told why Muse rocks and Geddy Lee is awesome, just ask.
Jen Handley
Media Director
Jen never saw herself working in media. As an art student in college, the idea of giant Excel spreadsheets filled with mind-numbing numbers did not appeal to her in the least. But after taking her first media job, she quickly discovered there was a creative side to media. While there was no escaping the spreadsheet, she realized you could think outside of it. Jen takes pride in inventing media opportunities or using media in ways that no one has before. Her understanding of audiences has led a number of groundbreaking ideas, including the invention of EmotiClips for MTV’s The Hills, Microsoft Windows’ Mojave Experiment and the launch of Internet Explorer 8 as well as a campaign for Chase Commercial Bank that won Best in Show at the 2006 Creative Media Awards.
After working in media for nearly 10 years, Jen has even developed a taste for numbers when sliced with the proper insight. She is an expert in campaign tracking and analysis, using Atlas, Omniture, Nielsen, and other research tools as a part of every campaign. In 2008, she was named BaM’s Media Director and continues to invent original and efficient ways to deliver messages for clients like Microsoft, Viacom and JPMorgan Chase.
