BeautyoftheWeb.com
Internet Explorer 9 promised to redefine the browsing experience by immersing users in the beauty of the web. “Beautiful” was the perfect positioning because the word could mean different things to different people, from the aesthetic of a website to the smoothness of HD video. Designed to demonstrate all that IE9 had to offer, BeautyoftheWeb.com replicated that experience in any modern browser using a concept called “graceful degradation” that, while optimized for IE9, delivered an exhilarating experience to all visitors.