Internet Explorer Digital
It's one thing for Microsoft to say it's fast. It's another for real people to validate how fast IE9 is compared to earlier versions of Internet Explorer. We knew there were a LOT of preconceived notions about the Internet Explorer and we needed to reset the perception of the brand. We showed IE9 to real people and videotaped the reactions to our speed (vs Chrome and Firefox) and new features. And guess what? They loved it. Their reactions make up 11 new online videos that will be running on sites across the Internet and promoted through social media.