Madison Square Garden
To further celebrate the partnership with New York City and reward customers, Chase kicked off the "Bring Money In, Get a Great Night Out" promotion. Customers who deposited new money into a Chase account received two free tickets to a Madison Square Garden event of their choice. BaM worked with Chase to create print, in-branch merchandising and emerch that hyped the promotion. The initiative was so successful that the 2.5-month-long campaign was cut down to 20 days because Chase rapidly ran out of available tickets.