The Web You Love
BaM’s “The Web You Love, One Click Away” video series shows TV personalities, including Reed Timmer, star of the reality series “Storm Chasers,” Kari Byron and Tory Belleci from “MythBusters” and ”SuperNanny” Jo Frost, as well as Internet sensations like Harley Morenstein, creator of the perpetually viral YouTube cooking show “Epic Meal Time,” as they humorously share what they’re passionate about, while showing how IE9’s new pinned site feature puts those interests just one click away.
The celebrities and online personalities featured in the campaign were specifically chosen because it was their unrelenting pursuit of their passion that ultimately led to their fame. For Timmer, this passion means chasing tornados; while for Morenstein, passion has more to do with using disproportionate amounts of bacon in every belt-busting recipe.
With this campaign, we wanted to show people how Internet Explorer 9 and its pinning feature makes it easier than ever to quickly connect with what you care about online.