About BaM | Bradley and Montgomery | Independent Advertising Agency | Indianapolis and Los Angeles

Bradley and Montgomery (BaM) is an independent creative agency helping brands Win Share of Culture. BaM develops strategies and ideas by leveraging a brands audiences culture. Ideas that then get amplified through content, technology and media. Our mission is to produce and distribute the most talked about, written about, and effective advertising and creative content in the world.

We believe the key to creating marketing campaigns that resonate today is to leverage your audiences culture. Placing your audiences culture at the center of marketing strategies creates sustainable ROI because culture has the power to nurture stronger, longer lasting and more engaged relationships with your audiences. When you Win Share of Culture you win hearts.

OUR PROCESS

Our strategy team discovers things your audiences believe, love, get excited about and share about their lives, the world, and your brand, and we leverage those to create ideas and campaigns. We call these cultural discoveries “leverageable loves”.

We use both qualitative and quantitative research methods to find “leverageable loves”. We analyze behavioral and lifestyle data to discover what your audiences actually do and what they really care about. We talk to your audiences in their environment – in home, instore, and on the street to validate or clarify what data has uncovered.

Our research and discovery process focuses on 9 aspects:

Click on each to learn more.

Influencers

The influencers your audience follows tells us about the content they’re interested in, pays attention to, and likes to engage with. This data helps us craft messaging, campaigns and partnerships that create engagement.

Media Preferences

To reach your audience, we need to understand what they’re viewing and where, when and how they access information and watch entertainment. This allows us to build hyper-targeted media and communication plans.

Interests

It’s important to understand what your audience is interested in and how they spend their time. This data uncovers strategies on ways to talk to them that’s relevant.

Brand Preferences

We look at brand preferences to understand how brands shape your audiences identity. This helps us understand what creates emotional bonds with your audience.

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Brand Characteristics

We identify aspects of the brand that the audience would find compelling. Maybe it’s a corporate mission or the way the product is made, or what it’s made from. These unique characteristics create new avenues for creative and messaging.

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Brand Personality

We audit your brand to determine its current tone, visual language, and way of expressing itself. We want to understand how the brand speaks to people and make sure this expression is in sync with your audience.

Communication Style
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Brand Preferences

We look at brand preferences to understand how brands shape your audiences identity. This helps us understand what creates emotional bonds with your audience.

Communication Style
Communication Style
Communication Style
Communication Style
Communication Style
Communication Style
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Brand Zeitgeist

The words people choose to describe brands don’t capture the subconscious feelings they have. Using a series of images that consumers choose from we’re able to uncover the heart and soul of the brand, literally through the eyes of your consumers.

Communication Style
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Communication Style

We want to understand how your audience talks so we can speak to them in their own language.

Communication Style
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Existing Love

One of the truest indicators of how people feel about your brand is what they say about it in social media. We mine social media to find out what people love that we can reinforce in messaging and content.

Communication Style
Communication Style
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Influencers

The influencers your audience follows tells us about the content they’re interested in, pays attention to, and likes to engage with. This data helps us craft messaging, campaigns and partnerships that create engagement.

Communication Style
Communication Style
Communication Style
Communication Style
Communication Style
Communication Style
colapse

Interests

It’s important to understand what your audience is interested in and how they spend their time. This data uncovers strategies on ways to talk to them that’s relevant.

Communication Style
Communication Style
Communication Style
Communication Style
Communication Style
Communication Style
colapse

Media Preferences

To reach your audience, we need to understand what they’re viewing and where, when and how they access information and watch entertainment. This allows us to build hyper-targeted media and communication plans.

Communication Style
Communication Style
Communication Style
Communication Style
Communication Style
Communication Style

Communication Style

We want to understand how your audience talks so we can speak to them in their own language.

Brand Zeitgeist

The words people choose to describe brands don’t capture the subconscious feelings they have. Using a series of images that consumers choose from we’re able to uncover the heart and soul of the brand, literally through the eyes of your consumers.

Brand Personality

We audit your brand to determine its current tone, visual language, and way of expressing itself. We want to understand how the brand speaks to people and make sure this expression is in sync with your audience.

Brand Characteristics

We identify aspects of the brand that the audience would find compelling. Maybe it’s a corporate mission or the way the product is made, or what it’s made from. These unique characteristics create new avenues for creative and messaging.

Existing Love

One of the truest indicators of how people feel about your brand is what they say about it in social media. We mine social media to find out what people love that we can reinforce in messaging and content.