Chase
Chase wanted to reduce teller transactions by 100,000,000
in a single year. We helped them do it in less.

Digital ways to bank feel like they’ve been around forever. Whether it’s an ATM, online, or a phone, you have options to do what you need that don’t involve visiting a teller. However, the people who visit the branch just view it as part of the routine. What we had to do was convince these people that a new routine was better. Our messaging focused on time saved and the wonderfully fun moments you can enjoy because you aren’t spending time at a branch.

100 Million
Teller transactions moved to digital services.
Goal was achieved 4-months early.

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Be Magnetic

Email Laurie at bemagnetic@bamideas.com