Digital ways to bank feel like they’ve been around forever. Whether it’s an ATM, online, or a phone, you have options to do what you need that don’t involve visiting a teller. However, the people who visit the branch just view it as part of the routine. What we had to do was convince these people that a new routine was better. Our messaging focused on time saved and the wonderfully fun moments you can enjoy because you aren’t spending time at a branch.