Esports Season Tickets
Are Going Fast.
The structure of Activision Blizzard's Overwatch League sounds like what you would expect from the launch of a modern professional sports league.
The 50th annual Gen Con convention in Indianapolis gave us an opportunity to explore where branding, gaming, and cultural identity converge on an enormous scale. Not surprisingly, gaming is about much more than having fun.
As Gen Con revs up we're looking at how collectible card games have gone digital and the giant market they've created.
Consumers who demonstrate affinity for a brand buy more, buy more often, and complain less…
How do self-presentation strategies impact who people choose to be in a given context and how does that shape marketing?
Over the weekend, Indy hosted PopCon, a celebration of Cosplay, comics, anime, and gaming. Events like it have become fixtures in most major cities and are no longer oddities. Here’s a little of what we learned.
As artificial intelligence becomes more ubiquitous and more aware, what effect will it have on the marketing world?
The old advertising model advocated the creation of an external brand image to influence consumers. It talked about benefits, it talked about the company, it promised to give you sex appeal. Those times are long past.
Alex Porter tells us about his visit to Moogfest, which spanned a multitude of disciplines, including virtual reality, artificial intelligence, trans-humanism, mind-controlled robotics, data visualization, and smart clothing, just to name a few.
On May 22nd, Google announced that they have plans to bring an end to Last Click attribution in the industry. With that, you heard a Halle-fucking-lujah sound from thousands of ad agencies around the world.
The Fast and the Furious is one of the most successful family film franchises in history. The reason is simple — family is at the core of the franchise’s success, and even more precisely, it is the idea of chosen family that drives (puns!) this box office juggernaut forward.
The Grid from the Tron universe is a place I’ve been fascinated with ever since I was a kid. I always dreamt about exploring it. What would it look like? What would it feel like? Would the energy water be as delicious as it seemed it would be?
Last month, Ad Age published an article on Why We Killed The Account Manager, one agency’s story of the trials and tribulations of creating an account management department and the decision to go without. They cited a slow-down of process, a focus on checking boxes over quality and ideas lost in translation. And while account management didn’t work for this agency, it HAS worked for us and a large majority of agencies.
Capturing attention of a consumer is one thing. Maintaining it is quite another. And making it connect in such a way that your brand becomes meaningful in the shared human experience is another still. There’s nothing new in the challenge, but it’s getting harder.
Staying on top of social and cultural change is difficult. Understanding the difference between fads and trends is critical for all organizations. Unfortunately, many decision makers seem to be unaware of their important differences.
Creative inspiration, whether in product development, advertising, or any other activity, is a matter of rethinking how we look at a problem.