Meet <span style='color:#fc4c02;'>Jandy</span>

Meet Jandy

Some pretty cool people work here at BaM. We have artists and big thinkers. Yogis, rugby enthusiasts, photographers and copywriter extraordinaires (just to name a few). Everyone brings unique passions and different talents to the office everyday – add in a good dose of humor and we have our awesome BaMily.


What is Share of Culture?

Marketers understand share of voice. Or share of category. But there’s another metric, and we find that it’s increasingly more vital. Brands with a bigger “share of culture” win in a world where social opinion can be more influential than any amount of purchased media messaging.

Why we started this in the first place.

Mark Bradley and Scott Montgomery were just teenagers when they arrived at Herron School of Art in Indianapolis in the fall of 1982, and within days, they each realized two things. First, each believed that the other one was, while talented, kind of a jerk. Second, they both wanted to date the same girl.

Celebrate Windows XP's Demise by 'Escaping' from It

With millions of Windows XP users clinging desperately to the reliable but officially obsolete operating system, Microsoft has created a surprisingly fun new game to nudge us all into the future. Or present. Or at least recent past.

Microsoft Creates a Surprisingly Amusing Game to Help Wean Us Off Windows XP

With millions of Windows XP users clinging desperately to the reliable but officially obsolete operating system, Microsoft has created a surprisingly fun new game to nudge us all into the future. Or present. Or at least recent past.

Faster beats slower and why that only seems obvious

CMOs? Ad managers? Perhaps you've suspected this. I can confirm it: Making ideas really doesn't take as long as you're told it does. There. I said it. It's like I'm burning my Advertising Creative Union card by saying this, right? I mean, creative actually does take time -- and smarts, risk, effort, sleep deprivation, and extended bouts of weeping -- just not as long as some agencies make it take.

14 years: It only feels like 168 months

So you’re curious about history. Ours started 14 years ago this autumn. We started BaM in late 1999 – well, wait. Actually, we weren’t BaM. In 1999 we were actually “BM”. We even created this logo, which was a “B” vertically, and not a “B” at all other angles. And after realizing that a B.M. was not a particularly compelling pairing of consonants (and that at some angles we’d essentially designed the MUZAK logo), we quickly revised our identity to pretty much what it is today. And that’s also why we don’t use an ampersand, but instead, an “A”. The “And” helps keep the initials less... scatological.

Fast cars, mystery cocktails, german women, computer experts, and death

I thought I was going to die. And no, not “die” because the project was grueling, which it was; or required transcontinental flights with epic delays, which it did; Or required drinking original cocktails of dubious origin in a dimly lit club surrounded by German women. I mean I had a moment of actual fear of actual death.