On June 7th, ThinkLA hosted its 8th annual IDEA Awards which celebrate advertising, marketing and media superstars by recognizing “campaigns, agencies, clients, marketers, media partners and individuals that exemplify the best our region has to offer.”

Bradley and Montgomery (BaM) was nominated for Best Social Campaign – an award that recognizes exciting and effective approaches to shaping social conversation in support of marketing efforts.

In a category among agency giants like Saatchi & Saatchi, our Xbox Holiday Sweater Campaign was nominated and won the award for Best Social Campaign, demonstrating the perfect mix of audience insight, creative innovation and execution excellence.

We are so proud of the work that we’ve done in partnership with Xbox and our teams that consistently bring creative, innovative and audience-focused ideas to life. Our Holiday Sweater Campaign was recognized earlier this year by the American Advertising Federation&squo;s American Advertising Awards, winning Addys at both the local and district level and moving on to the national competition for social media campaign excellence.

Cheers to another win for our BaM team and Xbox clients!

Read more about our Xbox Holiday Sweater Campaign.

See the whole list of ThinkLA IDEA Award winners

ThinkLA Idea Award