Bradley and Montgomery (BaM), an independent creative agency announces it has won a Bronze Portfolio Award in the Consumer Retail, Brand and Visual Identity category from the Financial Communications Society (FCS). The FCS Portfolio Awards are given to marketers executing exemplary work for companies in the financial industry.
The award was given to BaM for work completed on behalf of Chase Private Client for their Arts and Culture program. The program offers free or discounted access to museums and cultural institutions throughout the country. As part of the project, BaM reimagined the visual identity of the program, making it feel less elite and more accessible.
“Our goal was to bring a lot more energy and vibrance to the branding,” said Brian Harris, BaM executive creative director. “When you look at marketing for museums in 2019, it’s more inclusive and less stodgy. This rebrand is a reflection of that trend. Art has never been about being quiet. It often reflects the youth and rebellion of its time. The new branding is more fitting of the spirit of creation.”
The award-winning brand evolution included updating visual design across all touchpoints, digital and print, including a physical program brochure and card with visuals that integrate seamlessly to the mobile wallet and digital components. BaM also led the program expansion efforts which included recommendations for new experiential offerings as part of the new program’s release. This expansion allows Chase Private Client to bring in and engage a new generation of younger financial clients with relevant and desirable experiences. Using a digital-first approach, BaM created a campaign that conveyed the program as a gateway to the exciting journeys of the eyes, ears, mind and soul.
This is BaM’s first FCS Portfolio Award win. The agency has previously earned recognition from The Webby Awards, The One Show, The Creative Media Awards, OMMA Awards and more.