BaM wins Silver at Service Industry Advertising Awards for First Financial Campaign

The Annual Service Industry Advertising Awards show recognizes advertising excellence from service industry providers. Since 2003, SIAA is the only advertising awards show to specifically recognize the achievements of the service industry and the significant contributions this industry makes to marketing and advertising. SIAA recognizes the creative and communication accomplishments of this important industry. SIAA entries are reviewed by a national panel of judges who evaluate and rate entries across eight groups and 45 categories. In its 18th annual event held in 2021, the SIAA show had more than 500 advertising agencies and over 1,000 institutions participate.

BaM was awarded a Silver in the Integrated Marketing Campaign category for its work on First Financial Bank’s “That’s a First” campaign. The campaign featured TV, print, radio and social components and helped differentiate First Financial Bank as a refreshing change from the big bank experience. The tone, look and visual style promoted the positive, optimistic and friendly attitude of First Financial Bank and drove 130% lift in daily digital account applications.

Click here for a full list of winners or to learn more about the Annual Service Industry Advertising Awards.