Scoring points with NBA Fans during the NBA Playoffs.

Bing

During the NBA Playoffs, Bing wanted to join into fan conversation on game results and predictions. To do this, we tapped into core basketball fan passions combining playoff game teams with legacy video-game-style graphics to highlight game predictions and grab the attention of NBA fanatics who grew up playing NBA Jam. Social posts ran across a variety of platforms and garnered thousands of views, shares and likes and, most importantly, turned NBA fans into fans of Bing in the process.

social posts

“Best performing campaign in Bing history”

— Bryan Saftler, Microsoft —

social posts