Creating holiday window displays is a tradition that dates back to the 1800s as a tactic to draw customers in during the crucial holiday shopping season. While foot traffic is always welcomed, Chase was only interested in joining this tradition if there was a greater purpose to the effort.
We proposed doing an event across the country where local artists would create artwork live in branch windows. The only guideline the artists had was to paint what the season meant to them. It was not only a celebration of the season, but it also demonstrated Chase‘s commitment to local communities and the arts.
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