IT Education. It’s like a power-up for your career. | Bradley and Montgomery | Independent Advertising Agency | Indianapolis and Los Angeles

IT Education. It’s like a power-up for your career.

Comptia

Comptia’s Certmaster training and certification program isn’t just about becoming a smarter IT professional. Frankly, it’s a path toward career enhancement. To make this clear to IT people who are more nose-to-the-grindstone than they are careerist, we recast the digital hazards of the enterprise environment as a video game — complete with dozens of inside gamer references. Not only does the creative cast Certmaster as a power-up to a better salary, having the video’s viewers find all the game references helped fuel the social component of the campaign.

online video