Proving to Devs that a new Internet Explorer could to do cool stuff without plugins.

Microsoft

To spur adoption of Internet Explorer’s HTML5 development tools among the developer audience at SXSW, BaM demonstrated just how powerful it can be — by building out a full-blown HTML5-based arcade game based on Jason Steele’s Marshmallow People, a YouTube artifact with over 8 million views. Developers lined up for a chance to play it, punch animated narwhals and get evangelized.