So, how do you get college students to shift from Google’s cloud apps to Microsoft’s Office 365? We researched the social conversation to find a spokesperson that best resonated with this college audience — and Aubrey Plaza, who starred in Parks and Recreation at the time, topped the list. We then worked with her to create a series of engaging pre-roll commercials to run on high-impact streaming video destinations. Beyond the paid media, the videos were viewed organically over 2 million times on YouTube. Over 60,000 students signed up in the first three weeks.
Over 2 million views on YouTube