What to do when people think your product hasn’t changed.


When Skype was new, if you wanted to use it, you signed up and downloaded an app, which, when it was the only video-calling game in town, was great. But what does Skype mean when people have a lot more options for 2-way video calls? We demonstrated new features — conference video and the ability to join a call without signing up — using a long-distance dance audition and a boxing class. Visual, musical and dynamic, they pack more punch — or kick — than your average tech demo.