Advertising and Branding
Media and Analytics
This is, by definition, always going to be an incomplete list of BaM capabilities. That’s because we learn something new all the time, and we get a lot of opportunity to apply what we learn to new and interesting problems. Most agency capabilities lists like these are about “expertise”. And while we have some extraordinarily knowledgeable people, we embrace the fact that, today, things move so fast you’re never an expert for long.
Focused on filling lucrative, traditional media slots TV, radio, print.
Focused on discovering new ways to reach consumers where they are now.
Needs Agency of Record designation from clients.
Comfortable working on individual projects or campaigns – even with an AOR.
Works only on what is assigned and briefed.
Does what's needed– always asks, "what else?"
Rigid silos, structures and process create the work that's expected.
Structure is fluid, adapts to the challenge at hand.
Measures time in months and quarters.
Measures time in days and weeks.
Has a digital division and outsources the content creation.
Digital and content creation are wired into the DNA of the agency.
Tries to "manage" clients – talks about "pushback" for the sake of "art."
Collaborates with clients, ideas evolve - push forward.
Thinks data and analytics are something for the media people to worry about.
Measures the success of all creative endeavors. Optimizes in campaign.
There are 13,313 places that can make you an ad. Some of those places are great, some aren’t. All can set type and plan shoots, but few can come up with new ways to engage and motivate audiences. Few can also offer an invention. A spark. An improvement. We think you’ll find that this is what makes BaM different.
Brands you've heard of hire us to do things they can't always get done at other kinds of agencies: projects that may be, for example, too digital for traditional agencies; too tactical for brand agencies; too brand building for digital agencies; or too comprehensive for design firms. It's like we're a full-service agency for the services most agencies don't even realize are services.